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MUMBAI: With 17 years of excellence, Radio City, has once again proved its mettle of being the most influential radio network by bagging the ‘Radio Station of the Year’ award at the Golden Mikes Awards 2019. The popular radio network bagged 46 awards at the prestigious event.
Radio City Mumbai’s popular breakfast show ‘Kasa Kai Mumbai’ hosts RJ Salil and RJ Archana won the ‘RJ Jodi of the Year’ Award, whereas for the second time consecutively, RJ Rashi was announced as ‘Radio Jockey of the Year (Non-metro) at the ACEF Awards 2019.To add to its glory, Radio City won a total of 46 awards and counting at various industry platforms, 25 awards at Golden Mikes, 16 awards at ACEF, three awards at Goa fest, 1 award at Videa Awards and sixth rank by Great Place to Work among Best Large Workplaces in Asia, 2019.
Joining in the celebratory spirit, Radio City CEO Ashit Kukian said, “It brings us immense pleasure to receive these laurels at the most prestigious industry platforms that recognize unique ideas and initiatives across radio, advertising and marketing sectors. These awards are a reaffirmation to the love and trust that our listeners and advertisers have bestowed on us for years. Radio City has always been at the forefront of driving innovation, and bagging these awards will only push us further to disrupt the industry and continue to be the pioneers of creativity.”
The Golden Mikes, one of India’s biggest radio advertising awards, Radio City took home the metals in categories such as ‘Best Innovation on Radio’ for its Independence Day Animals campaign, ‘Most Unique Programming Concept/Idea’ for the Breastmilk Donation campaign, and ‘Best Public Service Initiative by a Broadcaster’ for the ‘Missing Chhaya’ campaign, to name a few. Radio City bagged a special Jury Choice Award in the Best Innovation on Radio category for Radio City Independence Day Animals Promo.
At the ACEF Awards, Radio City clinched awards for ‘Effective Use of Customer Feedback’ for its Heroes of Hyderabad campaign, ‘Successful Use of CSR Activity’ for ‘Ek Kapda Abhiyan campaign’ and ‘Effective use of Market Research’ for Safal – Milwat Se Jung campaign.
The brand film by Radio City, titled ‘Mumbai Train’ garnered immense appreciation and at the Goa Fest 2019. Radio City’s Kar Mumbaikar campaign also received an award for ‘Best Video Content in Digital Campaign For a Cause’ at the Videa Awards.
Over the years, Radio City has consistently raised the bar of innovation with path breaking campaigns in radio programming. Keeping up the winning spirit, Radio City’s social awareness initiatives like Mera Ghaata led by RJ Ginnie, ‘Kar Mumbaikar’ led by RJ Salil and RJ Archana, Ek Kapda Abhiyaan, Padyatra, City Ka Flower pot, Heroes of Hyderabad, etc. were recognised amongst the most coveted campaigns of the year. These awards are a strong testimony to Radio City’s prowess over the years in areas like creativity, influence and leadership.
The award season has just begun and Radio City is reining the throne already. With these awards to its name and many more, Radio City continues its legacy of being the driver of change and innovation in the industry.
