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Raageshwari launches latest album ‘Sagari Rayn’ with Music Today

RnMTeam by RnMTeam
December 1, 2006
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Raageshwari launches latest album ‘Sagari Rayn’ with Music Today
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Mumbai, Wednesday, November 29, 2006. Actor and singer Raageshwari has launched her new album Sagari Rayn in association with Music Today. The album featuring 10 songs has been shot in the vast majestic sand dunes of The Sultanate of Oman.

The title music video `Sagari Rayn` (the night long wait) with its lyrics is a fusion song based on a vintage Indian Classical Raga called Ramkali and contemporary music. The composition fuses the ethnic strains with the modem sounds yet retaining the subtle mood of the Raga.

The video will create history by being the first of its kind to release in theatre screens across the country. The video is set to premiere simultaneously on channels, states an official release.

Sagari Rayn talks about the women`s eternal wait and search for her beloved and her pangs of anxiety and uncertainty to know if he still loves and desires her. Be it a Princess waiting her returning Prince or a modern day working young women, drowning her loneliness, while traveling in an exotic world through sand dunes, mountainous landscapes and ancient cities of love.

Speaking about the album, Trilok Singh Loomba, says: “My music has always tried to bridge gap between the generations and Sagari Rayn is a presentation of classical music in a very contemporary rhythm. “

Raageshwari adds: “Sagari Rayn is a colorful wholesome family oriented album, which cuts across all age groups. It has a combination of different genres of music: Ballet, Sufi, Gujarati medley and a number for kids as well. “

Music Today, Business Director, Gurmeet Singh, says: “Sagari Rayn is a presentation of new sound. Raageshwari has experimented with a brand new feel and that makes the album unique. Music Today is proud to present this new album, which marks the return of Raageshwari, to music lovers and fans of Raageshwari. “

The video has been conceived, created and directed by Rishabh Loomba (for Krisna Arts & Music). The music has been written and composed by Trilok Singh Loomba and the album has been produced and marketed by Rishabh Loomba and Raageshwari (for Krisna Arts & Music). Music Today is the distributor of the album, adds the release.

Partners of the launch include Times Now, NDTV, ITC Grand Central and India Times. As partners` multiplexes like Cinemax, Inox and Adlabs will run the trailers of the video during the movie intervals. Radio City 91.1 fm is the exclusive radio partner. Cafe Coffee day, Crosswords and Mc Donalds are ground promotion partner for Sagari Rayn. Goradia Infotech is the Online Media (Web) partner.

On the launch of the “Sagari Rayn ” website, Devang Goradia, CFO of Goradia Infotech says “Raageshwari is perhaps the first artiste in the country to combine the release of her album with a simultaneous launch on the Internet. www.Egggeshwari.com is path breaking in more ways than one: apart from being a platform for the new album, it will allow those logging on to experience the world of “Sagari Rayn “. Upon logging on to the website, viewers would not only be able to hear samplers of her popular songs, view her music videos but also purchase songs, ringtones and the latest album. Goradia Infotech is proud to be a part of this unique partnership between music and the Internet. “

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RnMTeam

RnMTeam

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