MUMBAI: Music channel PTC Punjabi has announced the second edition of the PTC Punjabi Music Awards 2010. The awards recognise the the best of the year’s Punjabi Music – the singers, the music composers, the choreographers.
The award ceremony which took place in Jalandhar, Punjab last year is likely to be held in March this year. “The venue and the final dates are yet to be zeroed on,” says PTC Network head sales and marketing Anubhav Nath.
There are a total of 27 categories, 25 popular awards and two lifetime achievement awards. “The entries for the awards have started pouring in and the last day for the closure is 31 January,” informs Nath. The awards include film as well as non-film categories. “We even have a category of Best Punjabi song in a Hindi feature film. We want to celebrate and recognise Punjabi music globally.”
Music companies as well as individuals can send in their entries. After the final shortlisting, the nominations will be screened by the selection committee. Viewers can register their votes through the company’s Music Award website www.ptcpmusicawards.com or through SMSes. “Though the final nominations are decided by the jury but the winners are chosen in a very democratic manner by our audience,” says Nath.
The music award is tipped to be one of the only few award ceremonies in India which has a Live telecast. The award function would have a Live coverage on PTC Punjabi. “We have a global audience. Apart from India U.S and Canada are the two countries where we have a strong viewership base. We are eyeing the U.K market as well,” quips Nath.
The network will undertake 360 degree promotions for marketing the awards. “We will undertake promotions via all channels including print and online. Our own bouquet of three channels including PTC News and Chak De will also promote them heavily,” explains Nath.