MUMBAI: Movie television channel Pix is undertaking a new promotional strategy to promote the telecast of its Movie of the Month â€?August Rush’ by organising â€?August Rush Concert’ on 26 August in various cities.
As a part of the promotions rock bands like The Other People, Indigo Children and Second Hand will play at Not Just Jazz By the Bay in Mumbai, Caf?© Morrison in Delhi and B-Flat in Bangalore respectively.
Talking about the promotions PIX Business Head Sunder Aaron says, Pix has always been in the forefront when it comes to organizing contact programs to connect with our fans and audience across the country. We take great pleasure in offering our audience good music through this concert in Mumbai, Bangalore and Delhi where distinguished rock bands will perform LIVE at prominent venue in their cities….
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Pix marketing head Himmat Butalia added, â€?As the plot of our Movie of The Month called â€?August Rush’ revolves around music, we decided that it would be most apt to organize an activity that would directly relate to the central theme of the movie. â€?August Rush Concert’ has been thus organized in key cities and we plan to keep engaging our viewers with many more such initiatives in the future’.
â€?August Rush’ is a journey of a music prodigy and the movie will telecasted on the channel on 28 August.
