MUMBAI: Mumbai’s iconic Phoenix Palladium Mall became the epicenter of art, culture and opulence on November 23, 2024, as Salvador Dalí’s magnificent bronze sculpture, Cosmic Rhinoceros (1958), was unveiled in an evening of grandeur and sophistication. Conceptualized and flawlessly executed by Percept ICE, the Experiential Marketing, Event Management & Brand Activations company of Percept Limited, the exclusive launch event enchanted over 150 HNI guests, including art connoisseurs, media icons, business tycoons, and entertainment luminaries.
The striking Cosmic Rhinoceros bronze sculpture, measuring an impressive 158.6 x 81 x 25.5 inches, reflects Dalí’s ingenious fusion of surrealism, science and geometry. It stands as a testament to the artist’s fascination with natural logarithmic spirals, as seen in the exquisite structure of a rhinoceros horn. This awe-inspiring piece symbolizes a convergence of artistic brilliance and mathematical precision, embodying Dalí’s unparalleled creative vision.
The installation was inaugurated by Mrs. Gayatri Ruia, Director, Phoenix Palladium, alongside Atul Ruia, Chairman, The Phoenix Mills Ltd, and esteemed art collector Shalini Passi, Founder of MASH & SPAF. Their presence elevated the occasion, marking Phoenix Palladium’s 15-year legacy as a trailblazer in integrating luxury retail with world-class art and culture, while offering shoppers a unique convergence of surrealism, science and immersive lifestyle experiences.
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Percept ICE’s creative expertise was at the heart of this momentous event. From conceptualizing the unveiling to curating an immersive atmosphere steeped in Spanish elegance, Percept ICE redefined event artistry. The celebration seamlessly captured the spirit of Salvador Dalí’s heritage and the vibrancy of Spain, featuring a mesmerizing Flamenco performance that transported guests into the heart of Andalusia. The pulsating rhythm and fiery passion of the dancers left the audience spellbound, creating an authentic cultural experience that resonated with Dalí’s surrealist ethos.
The unveiling also included a bespoke ambiance tailored to enhance the sculpture’s allure, with meticulous attention to detail in lighting, décor, and experiential touch-points. The result was an atmosphere that blended seamlessly with the grandiosity of the Cosmic Rhinoceros, creating a spellbinding visual and sensory journey.
Said Vidya Alva, COO, Percept ICE, “The unveiling of Salvador Dalí’s ‘Cosmic Rhinoceros’ (1958) at Phoenix Palladium was a landmark event that beautifully intertwined art, culture and experiential storytelling. At Percept ICE, our aim was to create an atmosphere that not only showcased this iconic sculpture but also transported guests into Dalí’s surreal world, complemented by the vibrancy of Spanish culture. We are proud to have partnered with Phoenix Palladium to celebrate their 15-year legacy through a resplendent event that was both artistically enriching and culturally immersive.”
Phoenix Palladium’s unveiling of Cosmic Rhinoceros underscores its commitment to offering patrons more than just luxury shopping. It serves as a cultural beacon, presenting world-class art installations that inspire and enthrall. Percept ICE’s role in executing this masterpiece event reaffirms its reputation as a pioneer in crafting innovative, immersive experiences that blend elegance, creativity, and precision.
