MUMBAI: A Parks Associates survey has found that a majority of US and Canadian citizens use the PC and Television to listen to music.
Estimates say two-thirds of the broadband households surveyed regularly use the PC to play music while at home, and one-third use a television to listen to music.
In a new report by Digital Media Habits II, MP3 players ranked equal to TVs, with one-third of households using these platforms for music. Digital Media Habits II is a study of media trends in the US and Canada.
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Parks Associates Director of Research John Barrett said, “iPods are sexy, but not everybody has one. TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications.”According to the report, Parks Associates analysts recommend that developers and service providers account for these standard platforms while designing new digital entertainment services.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
