MUMBAI: Times Music has struck a deal with Mukta Music- a division of Mukta Arts, to manufacture and distribute the audio track of Mukta’s forthcoming musical comedy Paying Guests.
The deal that encompasses physical as well as non physical rights of the movie’s audio, is the first time the two companies are working together. The music for Paying Guests has been scored by Sajid Wajid.
Says Times Music CEO Adarsh Gupta, “It’s indeed a great deal to have a music for the last 30 yrs and we are very glad to be associated with Mukta Arts Ltd with our first audio track of Paying Guests. I have heard the songs composed by Sajid Wajid and we all are sure that this album is going to rock, particularly two songs- jack n Jill and we are the best-paying guests.”
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Adds Mukta Arts founder Subhash Ghai, We are dealing with Times Music for the first time with full faith and confidence and both of us are planning a unique strategy for marketing the music of the film by sending a right dose of paid TV promos just before the release of the film. Producers usually go overboard spending so much money in competition on paid TV promos without realizing the old known truth that only products work- aggressive marketing can irritate the audience- showing too much of visuals on TV diminishes the charm of the song on the big screen. I am fully confident of the film Paying Guest to be a big block buster as well as it’s music by Sajid Wajid….
â€?Paying Guest’ revolves around four young fun loving boys, who begin on a crazy house hunt which takes them through a series of comic hurdles in a bid to find that one roof that can tolerate and shelter their combined problems.
â€?Paying Guest’ stars Shreyas Talpade, Aashish Choudhary, Jaaved Jafferi and Vatsal Sheth, Celina Jaitly, Neha Dhupia, Riya Sen, Sayali Bhagat, Chunky Pandey, Asrani and Paintal. The film is written and directed by Paritosh Painter, with cinematographer P Selva Kumar.
â€?Paying Guest’ is being produced by Mukta Arts Entertainment.
