MUMBAI: 2019 saw one of the prolific hip-hop outfits of the last two decades Foreign Beggars call quits. In 2020, its former co-founder reincarnated himself as PAV4N (to be read as Pavan), and will release his first single, ‘KARMA’ on March 6.
Envisioned as a living art piece, PAV4N is rooted in Indian mythology. Inspired by the aesthetics of blue-skinned Hindu deities – like Krishna, Kali, and Shiva – PAV4N also seeks to employ wider themes and concepts that surround these legends in the stories he tells through his music and visuals.
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“The colour blue is associated with ‘all-inclusiveness’, the vastness of the sky, ocean, power, time and space and is in my eyes symbolic of our oneness with the universe,” PAV4N explains.
Having built a body of work that includes collaborations with the who’s who of the international music industry, hits in the UK Top 10 and appearances at every major festival around the world, PAV4N’s credentials as a rapper are well established.
PAV4N brings all that experience and charisma together in a markedly different and creatively gratifying avatar that ties his cultural roots with his love for hip-hop.
““As PAV4N, the fact that I can really explore my history and heritage through artistic expression – beyond just the music – has given so much more dimension to how I can express my message and opened so many new doors to collaboration, whether through visuals, fashion, and art,” PAV4N says, adding, “Every single detail – from a photograph to a lyric to a location choice – has context and gives me a lot of pride to align and celebrate my ancestry.”
