Mumbai: Sir Paul McCartney has given his backing to Humane Society International/India’s Be Cruelty-Free campaign, to end animal testing for cosmetics worldwide.
The campaign is a global effort undertaken to ban sales of cosmetics that have been newly tested on animals. The testing has already been banned in Europe and the ban will come into effect by March 2013 in other parts of the world.
Backing up the campaign McCartney had sent a message to consumers across the globe to sign HSI’s Be Cruelty-Free pledge and help end the suffering for good. He stated, “The ugly truth about testing beauty products on animals is that it causes them unimaginable pain and suffering. If every cosmetic tested on rabbits or mice had a photo on the packaging showing these animals with weeping swollen eyes and inflamed skin, I believe everyone would leave cruelty on the shelf and go for the cruelty-free option instead.”
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The campaign has been launched by HSI and its partners in Australia, Brazil, Canada, Europe, India, New Zealand and the United States. In India, the campaign is co-ordinated by Humane Society International/India and FIAPO.
HSI India campaign manager NG Jayasimha said, “We’re thrilled to have Sir Paul’s support for our Be Cruelty-Free campaign in India because so many consumers are unaware that animals still suffer for cosmetics testing and that their purchasing choices can make a difference to animals. We agree with Sir Paul that if the truth about animal suffering was on the cosmetics label, ethical consumerism would prevail.”
