MUMBAI: BMG’s Patrick Jöst moves up in the hierarchy as he is promoted to the post of executive vice-president licensing and marketing International. He will be leading the company’s worldwide sync and brand marketing activities across both recordings and music publishing.
He joined BMG way back in 2009 and headed the company’s international team of sync and licensing staff in nine territories. Previously, he held the position of SVP licensing and marketing international.
Jöst said, “While BMG’s growing scale has inevitably put us on the sync map, it is the quality of our service and the very tight integration of our team across the world of which we are most proud. The results suggest we have found the optimum mix of having local people on the ground and a centralised infrastructure.”
Jöst began his professional career with Sony Music Germany and Frankfurt-based 3P Records. Later, he moved to MTV Central to become the manager talent and artist relations where he was responsible for video selection and marketing cooperation with record companies, artists and managers. From 2002 to 2008, he established and headed the sync department at Sony/ATV Music Publishing in Germany.
Talking about the new promotion, BMG CEO Hartwig Masuch said, “This is well-deserved recognition of Patrick’s success in not only building probably the most integrated international sync team in the world, but also consistently delivering one of our fastest-growing revenue streams.”
BMG now represents a catalogue of over one million songs and more than 250,000 recordings. Few of the licensing success BMG had includes The Kinks original master of ‘All Day And All Of The Night’ for Adidas; Goldfrapp’s original recording of ‘Oh La La’ for Apple; Blondie’s ‘Heart Of Glass’ for H&M; and BMG Artist Services signings Samsaya for Smirnoff and Moon Taxi for BMW.
In October 2008, BMG opened for business as a subsidiary of Bertelsmann. BMG Rights Management states itself as the youngest major international company in the music industry.