MUMBAI: In a bid to keep up with increasing competition, Oye FM has designed a new programme ‘Oye Filmi Foodies’ across its three stations-Mumbai, Delhi and Kolkata.
The bollywood-based content segment is initiated for bollywood fans who are foodies. The cooking-cum-meet and greet format, so far popularised only on television is introduced into radio content with this programme.
The station will deliver a celebrity’s favourite cuisine from Delhi along with an on-air contest on the radio channel, where simple questions will be asked on celebrities. The winner will stand a chance to cook for their favourite celebrity and serve it at their residence. The programme will be hosted by RJs along with celebrities across cities.
The contest will be initiated in other cities as well making it a platform for fans to showcase their hidden cooking talent. The concept will also be programmed on TV Today’s channel Aaj Tak in its show ‘Chatpati Dilli’.
Presented by Godrej Eon, the property is being promoted through a 360-degree campaign including outdoor, print, online and television.
Oye 104.8 FM, TV Today Network’s FM radio division, operates across seven cities – Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla.