MUMBAI: After Shiela ki Jawani, Oye! 104.8 FM has released its second ghazal TVC â€?Bhaag DK Bose’ directed by Pradeep Sarkar.
Based on its property Khas Peshkash, the TVC is set in a train’s crowded sleeper compartment. A troupe of local musicians enter the coach with their gear to entertain weary travelers and make some money. But as most Indians know, such troupes can be as disruptive as they are entertaining; in this case the musicians target one odd young man sitting in the compartment, determined to bring out his inner Bollywood fan.
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The video of this commercial has gathered great response from listeners and has also found recognition in Bollywood, states the release.
Oye! 104.8 FM national content head Virag Mishra said, Its simplicity is what makes Khas Peshkash stand apart from the clutter that can be heard on radio these days. Our production team has put in a lot of effort in re-doing songs like DK Bose and Sheila Ki Jawani because while we want to make these songs different and reach out to the common man, we do not want to strip the original tracks of their integrity….
