MUMBAI: The Desi-Ghazal version of â€?Ooh La La’ featuring Vidya Balan and Naseeruddin Shah has been well-received by the audience, generating huge hits on YouTube. The video has been created by Oye! 104.8 FM’s Khas Peshkash team.
The video of Ooh La La Khas Peshkash is up on The Dirty Picture’s official Youtube channel. The producers of The Dirty Picture were so impressed by Oye! 104.8 FM’s take on this song that they cut a video for it and labeled it as â€?Ooh la la- Desi Version’, states the release.
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Oye! 104.8 FM nation programming head Vehrnon Ibrahim said, Today social media is important to any media brand, the strength of a radio property can be judged by how fast it can travel on the internet and how much likes and shares it can generate, this is not the power of the internet it’s the power of good content….
Oye! 104.8 FM national content head Virag Mishra said, Radio humor was for long all about mimic voices of Sunny Deol, Dharmender and Sanjiv Kumar. Khas Peshkash is simple and rooted in Indian reality. Its ease and simplicity is what works for it and of course it is better than original. Stars like Shah Rukh Khan and Ranbir Kapoor have been a part of Khas Peshkash productions of “Chammak Challo” and “Sadda Haq” versions of Khas Peshkash….
