MUMBAI: By now even, we have almost run out of words describing the song Tum Hi Ho from the film Aashiqui 2. But the sound track of the film still rules many top charts across medium.
“It’s a beautiful song and you do not get such songs everyday or year or even in five years,” exulted the T series president – marketing, media & publishing Vinod Bhanushali. He believes that the awards are for the commercial success but what really matters is the appreciation from the audiences. The songs are translated in many languages including Gujarati, Punjabi and Bhojpuri. It’s almost been six months that the film has released but the views for the songs have been increasing and has reached more than 110 millions.
Soon after the success of Aashiqui 2’s, T-series announced a series of films including Roy starring Ranbeer Kapoor, Bhoothnaaath with Amitabh Bachchan, and Creature 3D with Bipasha Basu and Imran Abbas under their banner. The next film that is talked about and is under T-series production is Divya Kumar’s Yaariyan. As per reported earlier by Radioandmusic.com, Mithoon will be composing three tracks for Divya Kumar’s Yaariyan. Bhanushali confirmed the same and said, “Mithoon and T Series share a comfort zone and he will be composing music for the film Yaariyan with one more composer. At the moment I cannot reveal the name of the person.”
Related Post
T Series as brand is renowned for roping new artistes and when questioned about the same, Bhanushali refused to spill the beans and said that the company will work with a couple of new composers. The company has approximately 30 lakh subscribers on Youtube. As of now the official page of T Series Music on Facebook has 961,560 likes and the followers and the number on twitter has more than 25,000 followers.
When asked about the digital strategy of the company, prompt was the reply. “If you see our strategy is very simple. The biggest advantage is that our content is outstanding and we promote it at the right time on all social networking sites. The active involvement of Bhushan Kumar is an added advantage and gives an edge to the music we produce, concluded Bhanusali.
When asked about the digital strategy of the company, prompt was the reply. “If you see our strategy is very simple. The biggest advantage is that our content is outstanding and we promote it at the right time on all social networking sites. The active involvement of Bhushan Kumar is an added advantage and gives an edge to the music we produce.”
