MUMBAI: Addressing the needs of radio and television broadcasters in India, Ormax Media, the media research and consulting firm, has launched a new customized brand health and equity research product for the entertainment industry – Ormax Brand Matrix (OBM).
The company claims that OBM is the first brand-tracking tool customized to address the needs of broadcasters, the product design is based on a mix of qualitative and quantitative consumer research.
Ormax Media CEO Shailesh Kapoor said, “The broadcasting industry deserves its own brand-tracking model. We are finally ready with OBM after extensive research and testing over the last two years. More than a research product, we have conceptualized OBM as a strategic framework. If used well, it can enable brands to take sound business decisions based on statistically robust and qualitatively layered consumer evidence.”
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OBM also has custom-made variants for various television genres such as GECs, movie channels, youth channels, kids and niche channels amongst others. Ormax Media works across the broadcasting industry and boasts a client list of 41 television channels and six radio stations.
