MUMBAI: Indian bands are now looking beyond the television, radio horizon and jumping to the world of internet. Following the suit, NyooTV touted to be India’s first Online Social TV has announced a documentary series on the journey of one of India’s leading band Euphoria, through their music videos. The series will commence from 17 September.
The series called Hind Rock n Roll… is produced by Gaurav Mendiratta, founder and president of NyooTV. This initiative by NyooTV in association with Euphoria to create exclusive content and provide their followers with never before stories and experiences related to the videos of 14 classic Euphoria songs.
The documentary will be webcast on www.nyootv.com in a series of 14 bi- weekly episodes, approximately 10-15 minutes in duration. The first episode will be webcast on the 17 September 2010. The date coincides with the release date of the first ever Euphoria promo, Dhoom Pichuck Dhoom… which was aired on 17 September 1998.
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The episodes will be available for free viewing on www.nyootv.com and will be bundled with contests and exciting prizes like autographed CD’s, tickets to Euphoria concerts and a chance to meet Palash Sen and the band.
Commenting on this venture, founder and president of NyooTV.com and producer of the documentary Gaurav Mendiratta said, We have always believed in giving premium quality content to our viewers and are focused on providing them with what they want. We noticed that there is a lot of curiosity and demand to have Euphoria’s popular music videos on www.nyootv.com and hence we approached Dr. Sen to acquire the necessary permissions for the videos. We wanted to offer our viewers a lot more than just the videos, so we decided to produce this documentary series. We are sure that a lot of people will appreciate this venture as this is a nice way to relive old memories for both the band and their fans. We are really looking forward to telling this story to the viewers and reintroducing them to their favourite band….
Expressing his views on this initiative, lead vocalist of Euphoria Palash Sen said, The only thing permanent in life is change. People spend more time surfing the internet than in front of TV’s, and so the medium of entertainment has changed. Our music is timeless and it is like a journey and we have so many fellow travellers. I know the Euphoria caravan will grow with NyooTV. It is a pleasure to know Gaurav. Like minded, progressive and part of our caravan. I know he’ll carry our music to millions of internet junkies around the world. Hope all will sing along, dance along and Dhoom with us through our journey….
