MUMBAI: Apparel giant, Parx, hosted a college band competition, the second year in succession. A three-month long campaign with rigorous scanning and hunting for the perfect band, the Parx Hunt 2018 ended on a high-octane mode at Hard Rock Café in Mumbai. Wooing the jury and the music enthusiasts at the event, Oddsox from Chennai emerged as the national winner of Parx Hunt 2018. Along with the title, they also won prize money of two lakhs.
As HRC Worli echoed with loud cheers of the crowd, the first performers Hidden Identity set the event rolling with their scintillating renditions of alternative rock music followed by Common Thread, Alchemy, and Oddsox respectively. The evening reached its crescendo as the four bands battled it out to claim the coveted title for the year.
Raymond Group Apparel President Gaurav Mahajan said, “The idea behind this initiative was born from the fact that Parx as a brand connects with the youth. Moreover, creating a platform for independent musicians had been long due, and Parx Hunt has in some way managed to fill the void. We wish to take this initiative to better heights in the years to come.”
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As UA vocalist E.P.R Iyer came on the stage door the headlining act, a wave of magnetic energy ran through the crowd bringing the evening alive and the audience witnessed as to what sounds like the most amazing rap-rock band in India can offer. Vivifying the spirit of Parx Hunt, leading artists like Anand Bhaskar, Rhythm Shaw, Abhishek Gurung, Sambit Chatterjee, Sidd Cuotto and Nikhita Gandhi collaborated with headlining band Underground Authority (UA) taking the energy high up with every note. It was a first for a platform of this scale to present multiple artists sharing the stage before a live audience. This act proved their support towards Parx’s unique initiative in encouraging independent artists and giving them a larger than life opportunity to make it big.
Parx Brand Head Pragati Srivastava said, “Parx is a brand that resonates with the youth of the country today. Through Parx Hunt, we are trying to feel the pulse of this generation and nothing could be better than music to do so. We provide the right stage for upcoming college bands to showcase their talent and learn from the best in the music industry. The winning band takes home prize money of three lakhs, which we hope, will fuel their dreams. With this initiative, the Parx Hunt team hopes to touch more lives with every passing year and enrich the musical journeys of everyone who ever dares to dream.”
The jury, comprising of renowned musicians from the industry shortlisted the best bands from the regional rounds, out of which, one winner from each zone competed in the national finale. At the finale, many bands like Swaratma and others performed. Actor, VJ and Music Composer Luke Kenny mentored the participants.
Each regional winner band bagged rupees one Lakh and were flown down to Mumbai for the Grand Finale, with a chance to perform in the city of dreams at popular Hard Rock Cafe Worli. The participants were styled exclusively by Parx and gifted Parx hampers to take home.
