Radio&Music
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz
No Result
View All Result
  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio
Radio&Music
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz
No Result
View All Result
Radio&Music

NRM ’09 explores potential of FM and community radio

RnMTeam by RnMTeam
September 21, 2009
in News
0 0
A A
Share on FacebookShare on Twitter

PUNE: The two day National Radio Meet (NRM 09) organised by Pune based Symbiosis Institute of Media and Communication explored the revenue models of FM commercial radio stations and potential of community radio on the first day. Initiated last year, the event spearheaded by Symbiosis dean Professor Ujwal Choudhury, was conducted in the Symbi premises over the weekend 

With representatives from commercial FM radio stations and Internet radio, the first session focused on new revenue models and possibilities in the radio industry today. Jina Campos Braganza and Sharmon Ibrahim from MyOpusRadio.com gave an insight on the mechanism of internet radio and the potential in India 

Having started with one station last October, Opus has moved on to have eight genre specific stations in February 2008. We indigenously built the software, pay royalty and a legal portal authorised to play music online. Among the new channels, one is dedicated to Indian original music,… said Jina. Having completed a year, myopusradio now boasts of 14,000 plus listenership in September 2009 

Related Post

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

October 6, 2025
Almost Monday returns with new single and video ‘Lost’ out October 3

Almost Monday returns with new single and video ‘Lost’ out October 3

October 3, 2025

myopusradio division head Sharmon Ibrahim added, As internet radio offers a visual medium via the website and audio medium via streaming, the revenue avenues can be website based and audio stream based….

The approach for myopusradio is to sell channels to brand rather than spots and banner on the websites alone. We can have numerous channels, each micro catering to a specific radio need of the listener, as opposed to creating only one channel and trying to cater to all listeners,… said Jina. The presentation also shed light on the new formats like corporate intranet radio, college radio, pub radio, etc. Another latest initiative was in the form of advertiser customized radio which allowed retail stores to customize music and content across all stores 

Radio One VP Programming Vehrnon Ibrahim explained the key aspects of radio industry stressing on Programming, marketing and sales. Providing an analogy for radio industry, Ibrahim said that we are in the business of prostitution and earn by selling our listeners. He further stressed on the parameters of the radio industry explaining concepts of CUME, TSL and market share 

Explaining the alternative revenue streams, radio stations must provide value adds which add value for the client and provide solutions like â€?tags’ with product mentions with property. Radio station must also take up intrusive client integration programming, RJ mentions of products, convergence of internet and mobile 

Contests being the main attraction on radio stations, Ibrahim stressed that games they have to interesting enough to engage the passive listener as well along with the active listener. He also explored alternative value-adds radio can offer in the form of sponsorships, RJ mentions and story based ads.

Ibrahim signed off adding that the radio players must work harder on existing revenue streams rather than getting into newer ones 

This was followed by Red FM senior vice president and national sales head B Surendra who mentioned that although radio is a popular medium in terms of reach, radio advertising accounts for as low as three to four per cent of the total advertising pie vis-? -vis international average of 8-10 per cent. The challenge remains, he said, is to optimise this share to leverage the best out of the medium… 

He listed several potential revenue sources in non-FCT bands like innovation in simulcast, sponsorships of sports events and hosting of special properties like an awards show and offering customised packages to advertisers. He also stressed on the amplification of on ground events by radio 

With the presence of RAM only in four cities, Surendar was of the opinion that adequate and inexpensive research on radio listenership would throw up newer avenues of radio advertising.

Both the panelists from FM industry, however, agreed that the radio industry is suffering from lack of creativity in advertising and need to be creative to evangalise the medium 

The post-lunch session was on the theme of â€?The growing potential of Social and Developmental Communication using radio as an instrument for change’. This saw eminent personalities in the field of social development including S.M. Shiaful Islam from Bangladesh Centre for Developmental Journalism and Communication, Founder Radio FTII Ashmatuddin Mulla and All India Radio director Mukesh Sharma 

The panelists spoke about community radio initiatives in Bangladesh and how radio can play a significant role in providing information at the grassroots level and facilitate disaster management and represent issues on human rights, trafficking, dowry and other social concerns. Mulla took the audience through the breadth of community radio and how it enables empowerment of the weak, citing example of Sangham FM, a community radio run by Dalit women, which brought topics such as land ownership, seed modernity, bio-diversity, educational drop-outs into focus 

Mukesh Sharma concluded the session by mapping AIR’s role pre and post independence and the major role AIR had to play in social development with new formats like Farm Radio and Radio Rice, Radio Paddy to boost the agricultural sector.

Send in your comments to: anita.iyer@indiantelevision.co.in

Tags: News
RnMTeam

RnMTeam

Related Posts

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music
music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

by RnMTeam
October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma
music

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

by RnMTeam
October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak
Gajendra Verma

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

by RnMTeam
October 6, 2025
Next Post
Red FM asks ‘What’s your Rashee?’

Red FM asks 'What's your Rashee?'

Irfan Pathan Inaugurates Radio Misty Fraternity Race

Irfan Pathan Inaugurates Radio Misty Fraternity Race

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
AR Rahman mourns old friend, guitarist John Anthony’s death

AR Rahman mourns old friend, guitarist John Anthony’s death

January 21, 2019
Indian Idol Season returns with a new season with the theme – Yaadon Ki Playlist

Indian Idol Season returns with a new season with the theme – Yaadon Ki Playlist

September 29, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025

Just Talk

0

Special Report

0

Editorial Page

0

News

0
Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music

October 6, 2025
A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma

October 6, 2025
Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

Gajendra Verma drops soul-stirring ballad ‘Waade’: A promise of love, longing, and heartbreak

October 6, 2025
Almost Monday returns with new single and video ‘Lost’ out October 3

Almost Monday returns with new single and video ‘Lost’ out October 3

October 3, 2025

About

Radioandmusic.com (RnM) is India's first website dedicated to the world of Radio and Music.

  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz

Menu

  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio

Recent Post

  • Grand Star-Studded launch of Rameez Sohail’s BacXtage Season 1 ‘Duniya Bekaar Hai’ on Desi Tadka Music
  • A grand three-day Indian Classical Music Festival celebrating the birth centenary of Padma Shri Manik Varma
  • Entertainment
  • Bollywood
  • Gadgets
  • Biz Radio

© 2025 RadioandMusic.com. All rights reserved. RNM and all related titles and logos are trademarks of Indiantelevision.com Group.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • News Releases
  • Music
  • Singer
  • Press Releases
  • Radio
  • Biz

© 2025 RadioandMusic.com. All rights reserved. RNM and all related titles and logos are trademarks of Indiantelevision.com Group.

Go to mobile version