MUMBAI: In its bid to fight the rampant piracy in the digital music space, handset manufacturer Nokia along with South India Music Companies’ Association (SIMCA) has launched its localised Ovi Music Unlimited service in Tamil Nadu.
The service enables users who have Nokia Ovi Music Unlimited-enabled devices to download millions of tracks free. Users can also direct theses downloads to their mobile phone or to their PC from the Ovi Music Store for 12 months and keep all their downloaded music forever
The Nokia Ovi catalog created specially for Indian consumers offers more than four million legal tracks from across 19 genres, including Rock, Rap, Hip Hop, Pop, Bollywood, Sufi, Indipop, Indian Classical, Devotional, Ghazals, Malayalam, Tamil, Gujarati, Bengali, Punjabi and Bhojpuri, amongst others.
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Nokia India regional general manager(South) T S Sridhar said,”Ovi Music unlimited would redefine the way Indian consumers discover, download and enjoy digital music,” He also added that the service would offer consumers free access to the latest high quality legal digital music downloads and customised playlists after an “in-depth research over months with Indian consumers on what and how they would like to consume music on their mobile phones and used the findings to create a Made for India music service proposition in the form of Ovi Music Unlimited.”
Carnatic vocalist and a representative of Simca Sudha Ragunathan lauded the efforts of Nokia and added “Ovi Music Unlimited is truly unique and addresses key challenges of accessibility, affordability and piracy that have existed around music consumption.”
