MUMBAI: Handset manufacturer Nokia has joined hands with Reliance ADAG’s Big Music and music maestro A R Rahman for a contest that allows listeners to remix two tracks from Rahman’s compositions for forthcoming feature film, Ada… way of life.
Nokia India head of GTM program portfolio and categories Raghuvesh Sarup told Radioandmusic.com, “We at Nokia aim to develop a market for mobile music and enrich consumer experience by involving them to involve in the creation of music. Remixing was never so easy for listeners who can remix the tracks according to the genres available from categories like Jazz, hiphop, Punjabi, rock and folk”As part of the initiative, Nokia and Big Music will run a month long contest during which the listeners can remix two sound tracks, ‘Gulfisha’ and ‘Gum Sum’ on Nokia XpressMusic mixer application.
The winner of the month long contest will avail the opportunity to spend a day with Rahman and compose the remix in his studio. The remix wil further be released through a music video that would profile the winner and the musical legend along with the top ten finalists.
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Sarup added, “The Nokia Xpress mixer application is available online; music lovers can either download on their computer or on their cellphones or remix the two pre-loaded tracks of Ada.”
At the event to launch the initiative, Rahman said, “Times are changing and the involvement of listeners with the music is more, so this experiment will click with them where they stand a chance to remix my composition. There is a change in the way music is perceived today and music is becoming interactive and so I am giving a license to the listeners to remix two of my tracks.”
“Nokia and Big Music have come up with an innovative concept and I am looking forward to see how the listeners interpret my music and give it a new form”, added Rahman.
Big Music CEO Kulmeet Makkar said, “We are glad to have been associated with Nokia and the musical genius A R Rahman and our association with Nokia is another step forwards in our belief for ‘music for everyone”.
Ada is directed by Tanvir Ahmad and produced by Kazaan Ahmad. It stars debutant Ayaan Ahmad, Ayesha Jhulka, Nauheed Cyrusi, Rahul Roy and Milind Gunaji.
