MUMBAI: It is that time of the year, where people across India gear up for the biggest dance festival of the country. Be it children or adults, everyone’s busy planning costumes, learning new dance moves and ascertaining latest gujarati and bollywood songs on the music list. To add to the festive fervor, Radio Mirchi, India’s leading radio station, is leaving no stones unturned to make sure, revelers have a gala time this Navratri. With their exciting navratri pandal and line-up of the best music list, the channel will entice the entire Gujarat to dance till they drop.
This year Radio Mirchi gives its listeners access to the most celebrated navratri pandals across Surat, Rajkot, Baroda and Ahmedabad. While in Ahmedabad, the radio station is organizing a raas-garba at YMCA Club, in Surat it is at Grand Bhagwati and at Neel City Club in Rajkot. If this isn’t enough, then Radio Mirchi has tied up with World’s Biggest Garba pandal in Baroda. In association with United Way of Baroda, Radio Mirchi will give an opportunity to over lakhs of revelers to have the best navratri experience.
But it doesn’t stop here, Radio Mirchi will ensure a musical treat for it’s on-air listeners. For those who like to continue enjoying the festivities even post midnight, Radio Mirchi promises its listeners non-stop fun with garba songs playing till 3 am in morning along with some interesting campaigns. These 9 days of the festival, the listeners will get to hear some of the peppiest songs. Beginning with Achko Machko Bollywood, Radio Mirchi has exclusively lined-up singers like Sukhwinder Singh, Alka Yagnik, Yo Yo Honey Singh, Shaan. These musical genius’ will sing their favourite garba songs. To make it more interactive, listeners will also get to know about their Gujarati connect and experience. To tickle the fan’s funny bones, RJs across stations will have special like Rajnikant’s Navratri that will add a fun element to on air listening.
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How can any festivals be complete without goodies? To add on the festivities, Radio Mirchi’s RJs across Gujarat are all stocked-up with exciting giveaways ranging from Midnight Buffets Gift Vouchers to Spa Gift Hampers.
Commenting on the celebrations, Sumit Aggarwal, VP – Cluster Head, Gujarat, Radio Mirchi says, “We are really excited about Navratri which is the biggest dance festival in the world and our on ground partnerships and radio content will be
