MUMBAI: Bringing the cricket fever onto mobile screens, DigiVive’s mobile TV service nexGTv has bagged the official mobile streaming rights for the sixth season of IPL 2013, from master rights holder Times Internet.
Users will be able to access all the cricketing action on their handsets along with match repeats and highlights available in the Video-on-Demand section. The special IPL channel can also be clubbed into the existing subscription packs of nexGTv, making it easier for users.
DigiVive director GD Singh said, “Cricket is not just a sport in India but the real source of entertainment with lot of emotions involved. This is ‘the real content’ desired by users. We have witnessed immense success during last cricketing actions that were streamed live on nexGTv. Streaming all the 76 matches of IPL is yet another step towards our commitment of delivering best possible service and content on our mobile TV platform.”
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The service can be downloaded by sending a SMS on a short code provided by the service, any of the app stores and from the nexGTv website.
Speaking on the partnership, Times Internet CEO Satyan Gajwani said, “Sports, and cricket in particular, is a strong area of focus for us. Partnering with nexGTV is a step forward for us in bringing IPL 2013 to cricket fans across mobile devices, allowing them to catch the IPL action anytime, anywhere. The last few years have been promising and we hope for higher engagement with mobile cricket’s fans this year.”
Digivive’s nexGTv mobile TV service has already been activated by more than nine million users and on an average features 25,000 downloads everyday. In the past, DigiVive had picked up rights to stream live T20 World Cup.
