NEW DELHI: NDTV Imagine has unveiled its upcoming show Junoon Kuchh kar dikhane ka. The launch date for the bi-weekly show has not been finalised yet, but it will hit the TV screens sometime in June.
Gajendrra Siingh’s Saibaba Telefilms will produce the show for NDTV Imagine.
The format of Junoon has a battle among three genres of Indian music – Sufi, Folk and Filmy. Each genre has a mentor and six participants, making a total of 18 for the three genres mentioned. The mentors are Ustaad Rahat Fateh Ali Khan for Sufi Ke Sultan, Ila Arun for Maati Ke Lal and Anand Raj Anand for Bollywood Ke Baadshah.
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Each week the audience will vote for their favourite genre (and not contestants) and the mentor of the group receiving the least number of votes will have to make the decision to eliminate one of the members of his/her team.
“The main idea behind this project is to find out which of the three genres people like the most. Although Bollywood music is immensely popular, there are still many people who prefer Folk music as well as Sufi. I am very excited about this show and its concept,” said producer Gajendrra Siingh.
NDTV Imagine EVP (marketing and communications) Manoj Vidwans said, “With the type of content we have come up since our inception, we have been able to capture the imagination of people in the short span of time we’ve been around.”
