MUMBAI: LG Electronics Mobile in the US and the VH1 Save The Music Foundation have announced a partnership with Grammy-nominated singer-songwriter Natasha Bedingfield.
Bedingfield is donating a live version of her song Angel, off her sophomore release, Pocketful Of Sunshine, to create an exclusive ringtone to benefit the foundation.
The ringtone can be purchased for $2.99 and will be available beginning 16 July, through 28 September at save.vh1.com.
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The promotion will be featured in a “vignette”, highlighting Natasha Bedingfield in her “quest to raise awareness and funding” with an aim to make music available to as many children as possible.LG Mobile Phones VP product strategy and marketing Ehtisham Rabbani says, “At LG Mobile Phones, we are passionate about the importance of music education. Ringtones are one of the many ways people can bring music to their phones, and we’re excited Natasha Bedingfield has joined our partnership with VH1 Save The Music to help raise awareness and additional funding through this mobile experience.”
Adding further, VH1 Save The Music Foundation executive director Paul Cothran says, “Through this partnership, we will continue our mission of restoring instrumental music education programs in America’s public schools and raising awareness about the importance of music as a part of every child’s complete education.”
The “vignette” will air regularly on VH1, VH1 Classic, VH1 Soul throughout the summer, and will be available on vh1.com and vh1savethemusic.com throughout the promotion.
