MUMBAI: My FM is all set to kick start the second season of its campus jock hunt â€?CJ 943′, across cities namely Bhopal, Indore, Raipur, Jaipur, Nagpur, Chandigarh, Ahmedabad and Jalandhar.
The contestants will be short listed on the basis of contest and games and the listeners will select the best contender.
Anchor/actor â€?Ranvijay’ will be the face of the campaign and encourage youngsters to showcase their talent. Two lucky competitors will be given an opportunity to meet Ranvijay; who will select one winner from each city to be crowned as that city’s â€?Campus Star’. Along with the title, the awardees’ also get an opportunity to get a grooming session by Ranvijay. â€?CJ 943′ was introduced by My FM last year to reach out to the youth and select campus jocks who live up to its brand values.
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My FM has also planned a number of on-air activities like teasers, promotions, Ranvijay interviews, last season winner’s interviews and the journey since then across the day on all shows to drive participation.
Speaking about the hunt, 94.3 My FM CEO Harrish M Bhatia said, Through this initiative, we intend to connect with the youth. Moreover, we are looking forward to a much better response than before as Ranvijay is not only a youth icon but also a role model for many….
