MUMBAI: Synergy Media’s My FM has launched a fresh campaign â€?Change the Rule Stay Cool’, aimed at consolidating the station’s image among the youth.
New promos incorporating the message â€?forget about what to do and what not to do and live life to the fullest’ are being played on My FM’s 17 stations in seven states. A 360 degree promotional campaign in print, in the out of home media and through on ground activities has been launched to popularize the theme â€?Change the Rule Stay Cool’.
Says My FM COO Harrish M Bhatia, My FM is now well entrenched among the youth and these periodic campaigns are aimed at consolidating its base among them. With its 17 stations My FM is seen as a strong medium in our markets and by strengthening its platform for youth My FM is providing a suitable opportunity to the advertisers….