MUMBAI: Dainik Bhaskar Group’s radio division, My FM has launched four new stations in Maharashtra’s Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations in the state to five.
My FM already had Nagpur as a live radio station. In another month’s time, five more stations are lined up for launch – Nashik, Jalgaon, Solapur, Akola and Dhule. With 10 stations in Maharashtra, My FM claims to become ‘the largest network of the Real Maharashtra’.
Speaking at the launch, My FM CEO Harish Bhatia said, “In Maharashtra, we picked up the maximum no of the station during the Phase III bidding as we wanted to consolidate our presence here. We are already the largest network in Rajasthan, Punjab and Haryana, Madhya Pradesh, Chattisgarh and now with launches in Maharashtra, we are excited to become a strong radio network in Maharashtra as well. Committed to our brand’s ideology we will provide the best-localised content in these regions.”
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Being a strong customer centric organisation and committed to providing with unique and engaging content as per the choice of the people, MY FM designed a high decibel pre-launch campaign as build up to the launch. The two-month campaign ‘Aapki Marzi’ seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc. More than 20000 people from Aurangabad city participated and shared their opinion.
My FM designed a high-decibel launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign ‘Abharkaankhush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor, human banner.
