MUMBAI: Dainik Bhaskar group’s My FM has finally launched its much awaited two new radio stations in the state of Haryana- Hisar on 29 July and Karnal on 30 July 2016. This addition has made My FM a seven state, 30 city network in India.
My FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought ‘Ab har Kaan Khush’ was rolled out on 29 in Hisar and 30 July in Karnal through print ads, outdoor, and human banners.
Industry reports indicate that My FM is now ready to launch its next station in Rajkot. The network is already present in Surat and Ahmedabad in the state of Gujarat. My FM CEO Harrish Bhatia said, “With the two new stations we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this, we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets.”
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He added, “We are a strong customer centric organisation and invest a lot in understanding the taste and needs of our customers; this approach has helped in building a strongly differentiated product and thus come up with the campaign ‘Aapki Marzi’, that was initiated to understand listeners preferences in these markets and design highly specialized and focused content which as per the choice of the listeners of the city. We aim to enjoy undisputed leadership across the new stations as we do across our all existing ones.”
Here are the details from the launch which held on 29 and 30 July.
Hisar Launch
Karnal Launch
