MUMBAI: 94.3 My FM has been felicitated with two awards â€?Radio Station of the Year’ and â€?Best Marketing Campaign of the Year’ at 2nd CMO Asia Awards ceremony held in Singapore.
My FM won Radio â€?Radio Station of the Year’ award for the unique programming content offering like â€?The Ramayana, My Mayor My Sheher, Chota RJ, Shaam–e-Ghazal, 16 Always, My Icons’, brand initiatives and their support to Anna Hazare movement and other such drives.
The station also received â€?Best Marketing Campaign of the Year’ award for the â€?CSR activity – Koshish Dil Se’ held in December 2010. The activity was aimed to bring forth the Christmas essence by spreading love and happiness to the underprivileged. My FM has already won the prestigious NAB Award as well as Limca record for this activity.
Elated after receiving the award My FM CEO Harrish M Bhatia said, I’m extremely delighted and would like to express my heartfelt thanks to CMO Asia for providing an unparalleled platform which enabled this recognition. It delights us to know that our efforts pay off and bring us such unparalleled recognition in radio excellence. We wish to continue serving and connecting with our listeners in the same way constantly….
The CMO Asia awards are dedicated to high level knowledge exchange through opinion, leadership and networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from marketing, branding, advertising, public relations, brand strategy and corporate communications. It was represented by 52 countries across Asia.