MUMBAI: My FM may claim to bring about an innovative concept on board, but it isn’t. The station has launched a new show, Kya Aap My FM ke Paanch Bachchon se Fast Hain which is replica of Shahrukh Khan anchored show on Star Plus Kya Aap Panchvi Paas Se Tez Hain. This show is a multi city activity being rolled out simultaneously at eight different Radio stations of 94.3 My FM.
This game show already launched in Jaipur, Chandigarh, Bhopal, Ahmedabad, Indore, Raipur, Nagpur and Surat, is inviting listeners to register through SMS by answering questions that appear in daily newspapers and also on air on My FM. The participants are also randomly selected through on ground activity conducted by the channel. These listeners will then be questioned on-air by the kids.The kids will fire 3 fun-filled but challenging questions to each participant who will win cash for every correct answer. The participants can then walk away or go into round 2 where they can win bigger cash reward for two bonus questions. If they fail to answer anyone of the bonus questions, they walk away empty handed. The format more or less is similar to Star Plus’ Kya Aap Panchvi Paas Se Tez Hain.
At the end of 6 days, each of these stations will have a lucky draw for the successful participants who stand a chance to win Rs.25,000/-. Participants would be chosen from SMS registering as well as on-ground activities of My FM.
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Synergy Media Entertainment Ltd, business head Harrish M Bhatia says, “We wanted to do something innovative which is attractive, participatory and entertaining, therefore Kya Aap My FM ke Paanch Bachchon se Fast Hain seemed like a perfect plan to get all vibrant with our listeners. Thus this concept came into being. A funfilled Contest of this magnitude is definitely exciting for the cities that have the opportunity to participate!”
