MUMBAI: The Muthoot Group, one of South India’s largest business Conglomerates with interests in Finance, Healthcare, Education, Hospitality and Real Estate, launched its FM radio station, Chennai Live 104.8 FM in Chennai.
Chennai Live 104.8 FM, aims to be a locally-involved radio station aimed at the enlightened and informed people of Chennai. The focus is on events, information and issues relevant to the life in today’s Chennai. The station will feature intelligent talk by way of discussions and debates with studio guests and listeners calling in. In between the stimulating exchanges, the station will play the best of Tamil and International music recorded over the years combined with the best songs of the moment.The philosophy of the station is to bring together the wide range of opinions and viewpoints existing in Chennai, says a release. The station claims to have a team of presenters that is highly active and visible in the community with outside broadcasts (OBs) and live appearances to promote and support local events.The station says it will continuously interact with senior professionals from such diverse fields as entertainment and media, industry, government and non-governmental organizations and other opinion leaders for their advice on the station’s programming policies.
Unveiling the logo of Chennai Live 104.8 FM, the Muthoot Group’s Executive Director George M George announced that the station would be India’s ‘first Talk Radio FM station’. Focused on knowledge-centric and local content, Chennai Live 104.8 FM is specifically targeting the information and entertainment needs of Chennai’s ‘intelligent people’. The unique and proactive content format of talk radio station covers the analysis of all latest developments, events and happenings in Chennai including striking social issues. Equal weightage has been given for content and entertainment to ensure that audience enjoys the mix, says a release.
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“Chennai Live is targeting the evolved intelligent chennaite who wants something more from the radio. It is meant for people who have a point of view & would like to participate or associate with the changing face of Chennai. Chennai Live 104.8 will change the outlook of the FM industry in India forever and we hope to provide a platform for Chennaites which would engage Chennai in a manner that we believe would enable change & reflect the aspirations of this intelligent audience,” said the station head Prem Kumar.
“The radio industry in India is in a nascent stage compared to other forms of media and there is tremendous scope and business potential. For a FM channel to succeed in its business environment, localized focus and social responsibility are some of the basic requisites. The Muthoot Group is in the right direction and it is perfect time to expand in to the media space. The quality of programmes and thoroughly researched content will make Chennai Live, Station of choice and voice of the locals,” said Sunil Kumar, who is lead consultant to Chennai Live 104.8 FM.
