MUMBAI: The recently concluded 13 Music Expo successfully achieved its goals of creating a working platform for participating companies and trade visitors to cut deals and network, expo director Ramesh Chetwani said.
The Music Expo, which was held at the Bombay Exhibition Centre, from 30 May-1 June saw around 70 brands- foreign and Indian- being represented. Major names like Sennheiser, Gibson, Yamaha, Steinway, Bose and Harman shared space with local leaders like Bhargava, Furtados for business over three days.
The one-of-a-kind expo has worked as a platform for music industry trade players in the small but growing musical instruments (MI) market which is expected to grow at 12-15 per cent in the next 2-3 years to Rs 500 crores by 2017.
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Highlight of the expo included demonstration of ‘Interactive Audio-Video’ designed by Modern Stage Service and Hi Tech Audio Systems, sessions and forum on entertainment industry, establishing an “Indian Acoustic Instrument Village” to promote Indian musical instruments. Although only two companies took part, the response they received was very positive.
Businesses connected with music like Sound & Light, effects, publications and films and television also participated in the expo.
The event also had top performers like Ranjit Barot, Mihir Joshi, Sivamani and Gina Banks performing live.
“We actually wanted fewer visitors to avoid unnecessary noise during the event. Last year, we had around 10,000 visitors and this year we trimmed it down to around 6,000 visitors- mainly for business visitors. The prime reason why we hold the expo in the first place is to enable business entities in the music industry to meet and interact. We kept the first two days for business interactions and allowed visitors to try out the musical instruments only on the third day,” Chetwani told Radioandmusic.com.
The organizers, Palm Expo, would continue to connect business entities in the music industry for its growth. Feedback and analysis from each expo has been used to frame better and more effective events.
“Our feedback has been good for this year though full figures are yet to come in. We maintained quality of visitors for the participants, and will work out logistical problems faced by Indian classical music instrument manufacturers.”
