MUMBAI: Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.
The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.
According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting (I&B) Ministry.
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Building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.
MSM’s last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.
Currently, MSM has a total of sixteen channels in its bouquet.
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