MUMBAI: MTV in US has launched an online interactive music guide for TV called Soundtrack.mtv.com with an aim to showcase everything about the music and artists being played on MTV.
Soundtrack.mtv.com,which is integrated into MTV’s programming, invites viewers to go through the music line-up from both established and upcoming artists. It also provides a catalog of corresponding content including music videos, performances, personal blogs and photos.
MTV Networks Music Group president entertainment Brian Graden says, “Our audience is constantly telling us they want to know more about the artists and music they are hearing in our programming. That’s because TV is a great place to find music, and now, unlike anything else out there, Soundtrack.mtv.com offers a pure, unobstructed road to discovery.”
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The site also allows “emerging bands” to raise their profile by creating customisable Soundtrack profile pages. Using these pages, the bands can stream music, videos and promote upcoming events.
The online guide has a ranking system that features top artists and top songs in the community and provides “high-ranking” emerging artists with direct access to MTV music supervisors. These supervisors will be listen to the online community, observe bands rankings and then hand pick new artists to play on MTV on-air programming.
MTV senior VP music and talent Amy Doyle says, “Music is threaded throughout everything we do, online, on the go, and on TV. With Soundtrack, we’re creating a new way to propel emerging and indie artists onto MTV, the world’s stage.”
