MUMBAI: MTV Networks has announced the launch of MTV World Stage and MTV Push, two new music initiatives aimed at demonstrating MTV’s unique international scale and connecting fans to the greatest and latest acts on the world music scene.
MTV World Stage is a free pass to the most exclusive gigs and unique concert locations from around the world. Coldplay live in Tokyo from the Saitama Super Arena will be the first performance captured for MTV World Stage and will air 27 February on 62 MTV channels around the world. The series will showcase different musical performances every Friday night across the international network.
In addition, starting in March 2009, MTV Push will deliver international music fans a massive “push” behind breakthrough and emerging acts, with unique bespoke multi-platform content using MTV’s on-air and digital assets, which number more than 140 windows. Metro Station and White Lies will be the first featured artists.
“The scale of MTV’s international network is unmatched and makes us uniquely positioned to bring our audience some of their favorite artists and MTV World Stage and MTV Push are no exception,” says MTVNI Senior Vice President of Talent & Music Bruce Gillmer. “As a premier producer of live concert events, only MTV can take full advantage of the networks’ vast scale and creative resources to deliver audiences fresh musical content across any platform they are viewing.”
MTV World Stage proves that all-the-world IS a stage. The series will be taped in high definition and will feature dozens of multi-genre talent with global relevance. Whether in Athens, Rome, London, Buenos Aires, Beijing or Tokyo, every Friday night is “live music night” on MTV as fans in 162 countries are transported to front row seats somewhere in the world to experience their favorite recording artists.
Upcoming MTV World Stage concerts will feature a “girls’ night in” with a double bill from the Pussycat Dolls and Katy Perry (6th March), Slipknot (13th March), Oasis (20th March), Franz Ferdinand (27th March), Duffy (29th May) and Kaiser Chiefs (5th June).
The first two bands that are being featured on MTV Push are Metro Station (www.metrostationmusic.com) and White Lies (www.whitelies.com)