MUMBAI: MTV India has left no stones unturned for its most-hyped musical show Coke Studio and now to promote the series in different parts of cities MTV has initiated â€?Coke Studio@MTV Minicerts’.
Commencing from 29 July at Hard Rock Caf?© in Mumbai, the 10 city mini-concert tour will feature exceptional ensemble of artistes including Kailash Kher, Papon, Harshdeep kaur, Tochi Raina, Parthiv Gohil and Divya Lewis.
MTV has partnered with Spice mobiles for the mini-concert tour, the channel has tied-up with â€?What’s-On-India’ for sneak previews, singer profiles, making-of-Coke Studio. MTV has also lend Coke studio song rights to major record label Sony Music.