MUMBAI: Following an excellent performance of This Is It, at the box-office in the United States, Canada, and most territories around the world, Sony Pictures Entertainment (SPE) has announced the extension of availability of the film at the theatres beyond two weeks.
The studio reported the estimated gross at $32.5 million domestically in the US and $68.5 million internationally in its first five days of release. That surpasses the record previously established by Hannah Montana/Miley Cyrus: Best of Both Worlds which had a lifetime worldwide gross of $71.3 million. Now, This Is It is “the highest-grossing concert film of all-time” with a worldwide total of $101 million.
Screening in 3,481 domestic locations, the film opened to #1 in North America with $21.3 million for the 3-day weekend, averaging an estimated $6,119 per screen.
Related Post
Exit polling showed the opening weekend audience was almost evenly split between 49 per cent males and 51 per cent females with 62 per cent of the audience over the age of 25.
Said Sony Pictures Entertainment Worldwide Marketing & Distribution chairman Jeff Blake in a statement, “In just 5 days, This Is It has become the highest grossing concert film of all time and we are elated by the response to this film by fans, critics and moviegoers from all over the world.
With this kind of global response, it’s clear that the motion picture deserves an extended run and we are going to do everything we can to make the film available to everyone who wants to see the film on the big screen.”
Sony reported that, overseas, This Is It is the 5th biggest international opening of 2009 — again, an underwhelming statistic. Top grossing territories include: Japan $10.4mn, UK $7.6mn, Germany $6.3mn, France $5.8mn, Australia $3.6mn, China $3.2mn, Italy $2.9mn and Spain $2.6mn among others.
