MUMBAI: RAM data just out for week 19 gives Mirchi the leader position in both Delhi and Kolkata, while Fever maintains its lead in Mumbai. In Bangalore, Big FM has emerged the leader this week.
Bangalore
Fever that had edged Big FM out of the top spot in Bangalore in week 18, has slipped back to second position, and Big is back at numero uno position, with a market share of 19.9 per cent, gaining 0.6 percentage points over the previous week.
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Fever’s market share dipped from 19.7 per cent to 16.3 per cent in Week 19, with the station experiencing a loss of 3.4 percentage points.
Mirchi has lost 1.3 percentage points, staying on at the third spot with 14.3 per cent market share. AIR FM is the No. 4 player with a market share of 12.5 per cent, gaining 0.6 percentage points over the previous week.
while both Radio City and Radio One have gained market share, City stayed ahead of Radio One with a market share of 10.9 per cent.
Delhi
In Delhi, Mirchi rules the roost with a market share of 25.8 per cent, a gain of 0.9 percentage points. AIR’s Gold station stays ahead of Fever, with a market share of 15.4 per cent. Radio City has gained 0.4 percentage points, and stands at fourth place with a market share of 10.7 per cent. Red FM and Radio One come next with market shares of 8.7 and 6.4 per cent respectively, while Big FM follows at number seven with a market share of 6.2 per cent, a gain of 0.1 percentage points.
Kolkata
Mirchi rules in Kolkata too, with a market share of 19.6 per cent over last week’s market share of 18.6 per cent. Big FM follows in second place with a share of 15.7 per cent, a loss of 2.3 percentage points over the previous week. Friends FM at third place too has slipped, with a market share of 12.2 per cent against 13 per cent the previous week.
Aamar FM has gained 0.8 percentage points, to stand at fourth place with a market share of 10.1 per cent.
Mumbai
Fever that leads the pack in Mumbai, has lost 2.7 percentage points in its lead over Mirchi, which now stands second with a market share of 15. Red FM in third place has also lost 0.2 percentage points to end with a market share of 15 per cent.
Big FM folows at a market share of 14.4 per cent, having gained 2 percentage points over the previous week. AIR’s Gold comes next with a market share of 12.1 per cent, having gained 1.6 percentage points.
Data – Source: RAM
Market: BANGALORE
Demographic: All People 12+ Filter Demographic : None
Statistic: Share %
Daypart: Whole Week
Place of Listening: All
Period: 3rd May to 9th May ’09
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Big FM 92.7 Bangalore – 20 – 19 – 20 – (0.6)
Fever FM 104 Bangalore – 15 – 20 – 16 – (-3.4)
Radio Mirchi 98.3 Bangalore – 16 – 16 – 14 – (-1.3)
AIR FM1-Rainbow 101.3 Bangalore – 13 – 12 – 13 – (0.6)
Radio City 91.1 Bangalore – 10 – 9 – 11 – (1.5)
Radio One 94.3 Bangalore – 11 – 9 – 10 – (0.8)
S FM 93.5 Bangalore – 8 – 7 – 8 – (1.1)
AIR FM1-Vividh Bharati Bangalore – 4 – 4 – 4 – (-0.9)
Radio Indigo 91.9 Bangalore – 2 – 2 – 3 – (1.0)
Gyan Vani 107.6 Bangalore – 1 – 1 – 1 – (0.3)
Akashavani Bangalore – 1 – 1 – 1 – (-0.3)
Others Bangalore – 0 – 0 – 0 – (-0.1)
Market: DELHI
Demographic: All People 12+ Filter Demographic : None
Statistic: Share %
Daypart: Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Delhi – 25 – 25 – 26 – (0.9)
AIR FM2-Gold 106.4 Delhi – 16 – 15 – 15 – (0.0)
Fever FM 104 Delhi – 16 – 15 – 14 – (-0.8)
Radio City 91.1 Delhi – 10 – 10 – 11 – (0.4)
Red FM 93.5 Delhi – 8 – 8 – 9 – (0.3)
Radio One 94.3 Delhi – 6 – 6 – 6 – (0.1)
Big FM 92.7 Delhi – 6 – 6 – 6 – (0.1)
Meow FM 104.8 Delhi – 4 – 5 – 4 – (-1.0)
AIR FM1-Rainbow 102.6 Delhi – 3 – 3 – 3 – (0.4)
Hit 95 FM Delhi – 3 – 3 – 3 – (-0.4)
Vividh Bharati Delhi – 2 – 2 – 2 -( 0.0)
Akashavani Delhi – 0 – 0 – 0 – (-0.1)
Others Delhi – 0 – 0 – 0 – (0.0)
Market: KOLKATA
Demographic: All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Radio Mirchi 98.3 Kolkata – 18 – 19 – 20 – (1.0)
Big FM 92.7 Kolkata – 17 – 18 – 16 – (-2.3)
Friends FM 91.9 Kolkata – 14 – 13 – 12 – (-0.8)
Aamar FM 106.2 Kolkata – 10 – 9 – 10 – (0.8)
Red FM 93.5 Kolkata – 8 – 8 – 10 – (1.7)
Fever FM 104 Kolkata – 7 – 7 – 7 – (0.4)
Radio One 94.3 Kolkata – 8 – 7 – 7 – (-0.5)
Meow FM 104.8 Kolkata – 6 – 5 – 6 – (0.5)
AIR FM1-Rainbow 107 Kolkata – 4 – 5 – 4 – (-0.6)
AIR FM2-Gold 100.2 Kolkata – 4 – 4 – 4 – (-0.3)
Akashavani Kolkata – 2 – 2 – 3 – (0.4)
Power FM 107.8 Kolkata – 2 – 2 – 1 – (-0.3)
Vividh Bharati Kolkata – 1 – 2 – 1 – (-0.3)
Others Kolkata – 0 – 0 – 0 – (0.0)
Market: MUMBAI
Demographic : All People 12+ Filter Demographic : None
Statistic : Share %
Daypart : Whole Week
Place of Listening : All
Channel – Last 4 weeks – Last Week – This Week – Gain Loss
Fever FM 104 Mumbai – 17 – 19 – 17 – (-2.7)
Radio Mirchi 98.3 Mumbai – 15 – 15 – 15 – (0.5)
Red FM 93.5 Mumbai – 16 – 15 – 15 – (-0.2)
Big FM 92.7 Mumbai – 13 – 12 – 14 – (2.0)
AIR FM2-Gold 100.7 Mumbai – 11 – 11 – 12 – (1.6)
Radio City 91.1 Mumbai – 11 – 10 – 11 – (1.3)
Radio One 94.3 Mumbai – 6 – 7 – 5 – (-1.2)
AIR FM1-Rainbow 107.1 Mumbai – 4 – 4 – 4 – (-0.2)
Akashavani Mumbai – 3 – 3 – 2 – (-0.4)
Meow FM 104.8 Mumbai – 2 – 2 – 2 – (-0.2)
Vividh Bharati Mumbai – 2 – 2 – 2 – (-0.5)
Others Mumbai – 0 – 0 – 0 – (0.0)
