Mirchi Music Awards to incorporate non film genres too

MUMBAI: Radio Mirchi has announced the second edition of its Mirchi Music Awards that will be held on 10 Febuary in Mumbai to felicitate talent from the Indian music industry.

The awards which saw a good turnout of the Bollywood fraternity last year touts itself as India’s biggest Music Awards claiming to bring forth the Best of Music talent getting crowned after going through tough tests and parameters designed by the doyens of the Indian film music industry. THe jury for the awards includes 16 distinguished panelists chaired by lyricist and scriptwriter Javed Akhtar. Other  members of the jury are Aadesh Shrivastava, Alka Yagnik, Anu Malik, Kailash Kher, Kavita Krishnamurthy, Prasoon Joshi, Rakeysh Omprakash Mehra, Shankar Mahadevan with a host of others.

Apart from Bollywood music, this year a non-film category has also been introduced.

Talking about the awards and selection pattern, Mirchi Music Awards Jury Chairman Javed Akhtar said, Last year when Radio Mirchi approached me to be a part of the jury, I wondered how the practitioner’s could judge the process. But the concept of the only award to honor excellence in Hindi film music, that gives credibility to Indian music fraternity, made perfect sense  It is time we give due recognition to this industry to our singers, composers, lyricists and all deserving maestros of the film music industry. The Jury members are here to select the best of the music talents for 2009. Jury members do not influence each other’s decisions and the final results are in fact a consensus decision. This being the second year, there is more confidence amongst the fraternity….

Speaking on the announcement, ENIL CEO Prashant Panday said, With the second edition, Radio Mirchi Music Awards has transcended to being more than just an event; it is a chronicle of the Indian Music industry. The integrity and dedication behind Mirchi Music Awards is what makes it unique. The Awards salute the hard work, passion and the immense creative talent of our music industry  This year we have added a non film category as well. Over a period of time we see the Mirchi Music Awards including other genres of music as well. For us at Mirchi this is our way of saying Music Ko Mirchi Ka Salaam.”

While the awards will felicitate musicians across various categories, the popular awards will be chosen by the listeners of the radio station.

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