MUMBAI: Mirchi, India’s no.1 city-centric music and entertainment company, collaborates with Mumbai Metro Line 1 for its innovative three-day initiative Mirchi Metro. The initiative’s core theme – Ruk Hans Chal – invites Mumbaikars to pause, smile, and then continue with their day with renewed energy. Mirchi is all set to redefine entertainment for its listeners and air live shows straight out of one of the busiest metro stations in the city – Andheri.
From January 31st to February 2nd, all Mirchi RJs including RJ Jeeturaj, RJ Prerna, RJ Dnyaneshwari, RJ Megha, and RJ Yashi, among others will take over the Andheri metro station to host their live radio shows from 8 am to 9 pm. Throughout the three days, the commuters will witness a unique musical experience during their metro ride as Mirchi curates a special programming Mirchi Music Taxi.
Beyond the live shows, Mirchi brings a host of on-ground activities to create a diverse and engaging experience for commuters. Each day Mirchi will execute an interactive activity on-ground in line with a distinct theme – ‘Ruk-Hans-Chal’ on Day 1, ‘Ruk-Gaa-Chal’ on Day 2, and ‘Ruk-Nach-Chal’ on Day 3. On the first day, Mirchi RJs will engage with commuters to bring smiles to their face; on the second and third day, commuters will get the chance to showcase their singing and dancing skills, respectively. Mirchi will also reward the best performances with goodies adding a touch of joy to Mumbaikars’ daily commute. That’s not all! Metro travelers can look forward to spotting actors Vidyut Jamwal and Nora Fatehi on February 2nd, as they launch the latest track from their upcoming movie ‘CRAKK’ at Mirchi’s Metro booth exclusively.
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Commenting on this initiative, Avijit Dhar, Business Director Mumba, ENIL, Mirchi, said, “At Mirchi, we constantly keep innovating to bring the best in music and entertainment to our listeners. We are thrilled to bring ‘Mirchi Metro’ to the heart of Mumbai’s daily commute. Through this initiative, we aim to echo the spirit of our vibrant city and celebrate life amid Mumbai’s busyness. We look forward to engaging with our listeners as we transform the Andheri Metro Station into a lively hub of entertainment.”
