MUMBAI: Creative collective MILLENNIUM PARADE have released their new single ‘GOLDENWEEK’. Listen HERE. The track marks the beginning of a new era for the band and will feature as the campaign anthem for a visually incredible collaboration with Sony Interactive Entertainment featuring the PlayStation® PULSE Elite wireless headset.
MILLENNIUM PARADE are a vibrant collective from a variety of creative fields including music, film direction, visual effects, design and illustration. They are led by Tokyo based producer/songwriter Daiki Tsuneta, who also fronts one of Japan’s biggest bands King Gnu.
‘GOLDENWEEK’ treats listeners to a captivating glimpse of the visionary landscape meticulously crafted by the collective. Through a mesmerizing blend of innovative synthesized vocals developed by Daiki Tsuneta and dynamic electronic arrangements, the song immerses audiences in a kaleidoscope of sound. With each beat and pulse, the music defies categorization, yet maintains an irresistible groove that resonates with dance floors worldwide.
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Speaking about the track Daiki says: ‘My inspiration comes from my personal experiences. I changed my environment to create this music, going to places like London and Los Angeles, and I had the chance to see how people there reacted to my music for the first time. It inspired me to play around with MILLENNIUM PARADE’s sound’.
The group’s vision strives to present Tokyo’s new values to the rest of the world. Emerging in 2019 with single ‘Veil’, their innovative launch party utilized 3D technology and live shows which rapidly sold out. In 2020, their single ‘Fly With Me’ was the main theme song for Japanese animation ‘Ghost In The Shell’ which was remixed by acclaimed DJ & producer Steve Aoki. Tsuneta’s creative prowess has helped MILLENNIUM PARADE work with some of the biggest names in J-pop, including heavyweights such as Sheena Ringo and Chara. Furthermore, the group have been presented with unique opportunities such as composing the theme song for director Mamoru Hosada’s acclaimed 2021 film Belle, which emerged as one of the highest-grossing films of the year.
Already established as one of the premier collectives in Japan, the next phase of MILLENNIUM PARADE aims for something bigger. Daiki Tsuneta says. ‘We’re ready to bring the sound of Tokyo to international listeners…From the beginning of MILLENNIUM PARADE we’ve been thinking about the perception of international listeners and what they think about Japan.’
Collaborating closely with Art Director Cota Mori and Creative Director Shu Sasaki, the collective introduces Kong Tong Tokyo, an imagined version of Japan’s capital set in the future. This visionary project aims to redefine Tokyo’s creative landscape both visually and sonically, offering a platform for international guests to contribute their unique narratives to the MILLENNIUM PARADE universe.
Prepare to embark on an electrifying journey with MILLENNIUM PARADE as they unveil ‘GOLDENWEEK’ and pave the way for a new era of creative expression.
