MUMBAI: The Dutch version of the format, ‘The Voice’, is being brought to India by Miditech and Talpa.
US network NBC was the first broadcaster to pick up ‘The Voice of…’ format after the success of the first series in home country The Netherlands earlier this year.
‘The Voice’, the American version of the singing competition for real talent, premiered on 26 April.
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The American show is produced by Mark Burnett Productions in co-production with Talpa. The American version of ‘The Voice is also on air in Canada.
Next in line for the show created by John de Mol’s production company Talpa is TV station 1+1 from Ukraine. Here ‘Voice of the Country’ will be on air for 17 weekly episodes as from later this month.
In Belgium best watched commercial broadcaster VTM will follow later in the year with ‘The Voice of Belgium’. Also in Germany – Europe’s biggest TV market – broadcaster ProSieben/Sat.1 will start airing ‘The Voice of Germany’ in Autumn this year.
Talpa Distribution MD Maarten Meijs and his team are in talks with at least 20 other TV stations, including broadcasters from markets like Italy and France. New pick-ups are expected in the next few months.
Meijs said, ‘We are delighted to have Miditech as our partner to bring this format to the Indian market. India is an important territory with a rich history and tradition in music programs, and we are sure that with our combined efforts we can create a spectacle that will lift the talent genre in India to the next level!”
Miditech’s head of development Nivedith Alva said, “We are excited to be partnering Talpa on this hit format. The Voice starts where other music talent hunts end. Our rich experience of producing international music formats will more than come in handy in not just localising and producing a successful season, but in ensuring that the brand itself grows from strength to strength in time to come.”
