MUMBAI: It is for the first time that Dubai, the symbol for Sky Scrapers, will witness the MIDEM conference, an international B2B event dedicated to the new music ecosystem. This two-day conference is one of the activities that are scheduled to take place during the Dubai Music Week which commenced on 24 September.
“The MIDEM conference is put together by the Global Gummer Group and Quincy Jones who approached us to help add a B2B perspective to the Dubai Music Week which is a complete B2C event. It is an honour for us, since it makes us realize that MIDEM as a brand is really huge and has been leading when it comes to the music industry,” says director for REED MIDEM, Bruno Crolot to Radioandmusic.com.
Dubai has been an area which is untouched by MIDEM, giving it the opportunity to generate revenue as well as the visibility as a brand.
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Commenting on the current scenario of the UAE as a market for music, Crolot said, “UAE, Dubai in particular, is not really a place which has been seen on the MIDEM list. But then again, there have been countries which didn’t have their name associated with us but now have opened doors to showcase themselves to the rest of the world. I would not be surprised if UAE and Dubai follow the same path.”
Crolot further cited an example of Malaysia which made a debut entrance at the MIDEM conference last year, stressing on their reappearance this year with a few artistes. He believes that conferences like these will be crucial in exploring talents in UAE to an optimum level, just like it helped Malaysian talent attract eyeballs outside Asia.
The Indian speakers for the two day conference include people like Entertainment Lead, IMEA (India,Middle East and Africa) Nokia , Karan Grover; Times Music COO Mandar Thakur; President, Sony Music India and Middle East, Shridhar Subramaniam. According to Crolot, the experience of the speakers will definitely drive a change and will add best value to the region.
The topics for discussions include Social Media – the best Digital Campaign in 2013 (recent and pipeline campaigns) not just in UAE but globally, mobile content. “Our key point of discussion would be about publishing, as it is a very big issue in some parts of the world. The discussions will cover the industry challenges,” concludes Crolot.
