MUMBAI: The music of actor Vijay’s controversial Tamil film Mersal has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India.
The film’s album features four songs — in trademark AR Rahman style — that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film.
Aalaporaan Thamizhan has found huge popularity, while Mersal Arasan serves as a perfect track with varied rhythms and a peppy tune for a dancer like Vijay.
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Then there’s Neethanae, a romantic track sung by Rahman and Shreya Ghoshal. Lastly, Maacho is a quirky yet addictive number sung by Sid Sriram and Shweta Mohan.
Sony Music India Head – South Ashok Parwani said in a statement: “Mersal is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception.”
The movie got caught up in a controversy after the Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded the removal of specific dialogues which take a dig at the Goods and Services Tax (GST) and digital India.
(Source: IANS)
