MUMBAI: Mauj Mobile, a part of People Group and a mobile VAS enabler that owns digital properties like Shaadi.com and Makaan.com has acquired UK based Mobango, an independent mobile application and user-generated content store.
Commenting on this development, People Group founder and CEO Anupam Mittal said, Mauj was founded with a vision of providing compelling content and applications over the mobile internet. Mobango’s acquisition is another step in that direction. Mobango is a pioneer of the rapidly growing Pay Per Download (PPD) business model and is one of the world’s largest independent app-store, so we are obviously very excited to round off our applications, content and communities offering….
With the advent of 3G and availability of feature rich smart phones at low prices in India, Mauj expects consumption of data-based services to increase significantly.
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Mobango founder Fabio Pezzoti said, “We are delighted to have concluded the transaction with Mauj Mobile, a leading Mobile VAS company in the fastest growing telecom market in the world With Mauj and Mobango coming together, customers and partners of both the companies will benefit through a broader choice of products and services….
Mobango has customers worldwide with a good proportion of customers from India All downloads on Mobango are free for its end consumers. Mobango has served over 750 million downloads and currently generates in excess of 300 million downloads per annum to their customers.
This deal will allow Mauj to provide its partners, in India and abroad, a wider array of applications and content for their customers whilst further consolidating its foothold in the telecom managed services space.
