MUMBAI: After the extensive rebranding exercise undertaken by Loop Mobile (earlier BPL Mobile) to announce its change of name, the brand has announced a new campaign vouching its network to be ‘as inseparable as your shadow’. The campaign is being leveraged across radio and print media.
The radio activity will bring alive the â€?shadow’ idea. As RJs are faceless voices to their listeners, Red FM will â€?shadow’ Red FM RJ Mantra by tracking his movements throughout the day and updating listeners on the same. Snippets of his interaction and conversations from his daily life with his family, friends will be captured and played throughout the day on Red FM for a week starting from 29 May.
Talking about the promotion Loop Mobile, Head, Brand and Promotion Arif Ali says, Brand Loop Mobile is all about continuous excitement & disruptive ways of connecting with its subscribers or prospects. Radio, amongst other media, offers an interesting & innovative platform for the brand to engage with listeners. We want to be at the forefront of creativity on Radio, as fresh and contemporary expression is what today’s youth connects with….
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We feel RJ Mantra has an appealing persona and a very good connect with the listeners. This makes him the ideal choice since listeners’ interest is drawn towards knowing more on what and how Mantra is outside Red and beyond his usual role as a RJ,… quips Ali for taking RJ Mantra on board.
Radio as a medium is very powerful, interactive & is able to engage with the target prospects in their language. Since we are not present on TV, this is but an obvious choice,… explains Ali for choosing radio as the medium for promotion.
