MUMBAI: Providing emerging bands an alternative platform to showcase their talent and discover new music on a national platform, Live from the Console has partnered with international music channel 9XO.
Live from the Console is a collaborative effort between Day 1 – a Sony Music Independent and Oranjuice Entertainment.
The emerging bands will now get an opportunity to showcase their talent on a national television channel through this association. The event will also be launched in other cities including Kolkata this year.
Sony Music Entertainment India & Middle East president Shridhar Subramaniam said, “What began as a humble exercise to present new bands with an alternative platform that brings about music discovery & also like-minded people together, has now surged forward and gone national. We are thrilled to partner with 9XO to promote musicians and independent music to an all new level.”
9XO programming head Luke Kenny said, “We are delighted to be associated with the event Live from the Console which highlights the independent music talent in India. This association with the event will bring to the fore talented artistes out there playing original music and give them the national recognition that their music merits.”