MUMBAI: Atlanta-born rapper Lil Gnar is back with a vengeance with his new single and music video “Diamond Choker,” featuring Lil Uzi Vert, out now via 10K Projects. “Diamond Choker” is the second single off of Lil Gnar’s upcoming mixtape GNAR LIFE 2 and arrives on the heels of his summer anthem “Brand New Booty,” produced by Jetsonmade. With a knocking, industrial beat and a guest verse by rap veteran Lil Uzi Vert, “Diamond Choker” is an energetic preview of the upcoming GNAR LIFE 2.
With critical acclaim from Complex, Vice, and High Snobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,” rapper Lil Gnar is one of today’s most ambitious new artists.
“I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so everything I do speaks to both sides of who I am.”
Raised by his mom and grandma in East Atlanta, Lil Gnar developed an intense work ethic that “came from seeing everyone around [him] stress about money.” He took his profits “from hustling” and put it into the launch of his very own fashion label, GNARCOTIC, which dropped in 2014 and sold out almost instantly.
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Inspired by Lil Wayne, Future, Travis Scott, Tyler, The Creator, and Pharrell, Lil Gnar began songwriting in 2015 and dropped his first track “Rihanna Thick” two years later. Originally debuted on WorldStarHipHop in November 2017, Lil Gnar’s single “Ride Wit Da Fye” ft. Germ became his breakthrough song, hitting 1.3 million views. As labels began to take an interest, he inked a deal with 10K Projects in 2018.
His 2018 mixtape GNAR Lif3 fueled his rise, featuring a collaboration with Blink 182’s Travis Barker and the single “Drop Top Benz” with Lil Skies, which has gained over 23 million streams on Spotify. He followed the mixtape a year later with the heavy metal-inspired, Fire Hazard, in 2019. The project earned praise from XXL and Hot New Hip Hop and features his biggest single to date “Death Note,” which has accumulated over 37 million streams on Spotify.
“When you listen to me, I want you to feel like you can do whatever you want and be yourself,” he leaves off. “I’ve always done my own thing. I think that fact can be an inspiration.”
