MUMBAI: Leo Burnett has emerged undisputed winner in the Radio category at the Creative Abby awards. The agency collected a total of nine awards from this category, including three gold, two silver and five bronze. It was also the only agency to win gold trophies.
Ogilvy & Mather came in second with four silvers and one bronze. In the Radio Craft category Lingo India won one gold, silver and bronze apiece.
Leo Burnett earned gold metals for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.In terms of total tally of metals Mudra Communications came in second in the Radio category with eight bronze.
Leo Burnett – 3 golds, 2 silvers, 5 bronze; O&M – 4 Silvers, 1 bronze
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Category – Metal Type – Sub-Category name – Brand – Caption – Agency name
Radio – Gold – Public Service, Appeals, and Charity – Saathi – Momment of weakness (Father-Son) – Leo Burnett
Radio – Gold – Household & Business Appliance – Bajaj Exhaust Fans – Qawwali – Leo Burnett
Radio – Gold – Automative Vehicles & Accessories – H P Racer 4 – Zafar Bhai – Leo Burnett
Radio – Silver – Public Service, Appeals, and Charity – Saathi – Momment of weakness (Mother-Daughter) – Leo Burnett
Radio – Silver – F&B – Cadbury Celeberations – Chintu – Contract Advertising India
Radio – Silver – Public Service, Appeals, and Charity – Saathi – Momment of weakness (Mother-Daughter) – Leo Burnett
Radio – Silver – Household Products & Maint – ODOMOS Clap – McCann Erickson
Radio – Silver – Household Products & Maint – Fevicol Marine Masterji – Ogilvy & Mather
Radio – Silver – F&B – Mentos Bahane (Excuses) – Ogilvy & Mather
Radio – Silver – Travel Entertainment Leisure – Tourism Corporation of Gujarat – Gir – Ogilvy & Mather
Radio – Silver – Travel Entertainment Leisure – Tourism Corporation of Gujarat – Kutch – Ogilvy & Mather
Radio – Bronze – F&B – Cadbury Celeberations – College – Contract Advertising India
Radio – Bronze – F&B – Cadbury Celeberations – Kheer – Contract Advertising India
Radio – Bronze – Telecom – Lava A10 – Maa Ka Dard – Contract Advertising India
Radio – Bronze – Telecom – Lava A10 – Girlfriend ki Peeda – Contract Advertising India
Radio – Bronze – Public Service, Appeals, Charity – Akshara Women’s Resource Centre – Mother – Grey Worldwide
Radio – Bronze – Household & Business Appliance – Godrej Security Solutions – Signs – JWT
Radio – Bronze – Media & Publication – Kaun Banega Crorepati – Vyatha2-Piliya – Leo Burnett
Radio – Bronze – Automative Vehicles & Accessories – H P Racer 4 – Accident – Leo Burnett
Radio – Bronze – Automative Vehicles & Accessories – H P Racer 4 – National Garage – Leo Burnett
Radio – Bronze – Business & Home Service – Lingo India – Sound – Leo Burnett
Radio – Bronze – Clothing, Inerwear, Footwear – Tashi – Chirku – Leo Burnett
Radio – Bronze – F&B – FILI FOLLY – KACHHE – McCann Erickson
Radio – Bronze – Media & Publication – Radio Mirchi – Vijay – McCann Erickson
Radio – Bronze – Travel Entertainment Leisure – DISH TV – KHICHDI 1 – McCann Erickson
Radio – Bronze – Media & Publication – DISH TV – KHICHDI 1 – McCann Erickson
Radio – Bronze – Public Service, Appeals, Charity – Aasra – Dumb Charades – Mudra Communication
Radio – Bronze – Public Service, Appeals, Charity – The Love Trust Foundation – Meena – Mudra Communication
Radio – Bronze – Toiletries, Cosmetics, Healthcare – FEEL FREE, A NATURAL LAXATIVE – FEEL FREE GHATAM – Mudra Communication
Radio – Bronze – Household & Business Appliance – Koryo Speakers – Telebrands – Mudra Communication
Radio – Bronze – Telecom – Olive Mobiles – Backwards – Mudra Communication
Radio – Bronze – Corporate Public Awareness – Firecracker – Cough – Mudra Communication
Radio – Bronze – Automative Vehicles & Accessories – Gulf oil 4t plus – Rukne Bhai – Mudra Communication
Radio – Bronze – Household Products & Maint – Nippon Paints – Amitabh – Mudra Communication
Radio – Bronze – Travel Entertainment Leisure – Tourism Corporation of Gujarat – Sabarmati – Ogilvy & Mather
Radio Craft – Bronze – Radio Craft – Lingo India – A-Z Language of Sound – Lingo India
Radio Craft – Gold – Radio Craft – Saathi – Moment of Weakness-Father-Son – Lingo India
Radio Craft – Silver – Radio Craft – Bajaj Exhaust Fans – Quawaali – Lingo India
Radio Craft – Bronze – Original Music score – McDonalds – Mcdonalds : Mornings made mmm – Menwhopause
