MUMBAI: Sensation, also called ‘Sensation White’, arguably the world’s biggest dance fiesta comes to India for the first time in March.
A 360 degree stage, special effects meant to amaze and a stunning line up of artists is being put into place for the event in Hyderabad on 6 March 2016. The event comes to India after having toured 33 countries. The venue is Gachibowli Stadium, Hyderabad. Brand ‘Sensation’ has tied up with Delhi based designer Niket Mishra for the event. Mishra who is the ultimate Sensation fan will be presenting an exclusive Sensation white range in association with Budweiser.
“This collection celebrates bold, free spirited and individualistic youth and their quest to find timeless beauty. I present a collection inspired by the thought- youth is eternal and so is white,’’ said Mishra confirming his association.
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Hosted by MC Gee, the international music extravaganza will feature the biggest DJs and performers in Sensation India such as Afrojack, ??Axwell, ?Laidback Luke, ??Lost Frequencies and ?their very own resident DJ ?Mr.White. According to Ellen Everes, Head of Sensation India, “Sensation is an international dance event, which started in 2000 in Amsterdam. Since then, we are travelling all over the world and we bring our own stuff. So we have 15 major containers full of stuff for Sensation India and they are travelling overseas. Sensation is not a regular dance event, and it is not only about DJs. There will be brilliant stages, a lot of acts, acrobats, special effects, visuals, and the white dress code of course.’’
Kartikeya Sharma, Marketing Director, India South East Asia, AB InBev states, “We believe the electronic music culture in India is at a very exciting stage and bringing world class International festivals like Sensation is our effort in giving young Indians a taste of the latest and greatest from the global electronic space. We are confident that we will recreate the same epic experience as in the other countries.”
Check out the video here-
